Tray with raised display insert



W WW I... m. wmumm TRAY WITH RAISED DISPLAY INSERT Filed March 30, 1953IN V EN TOR.

AW'QRMEYS llnited States Patent TRAY WITH RAISED DISPLAY INSERT LewisDouglas Young, Providence, R. I., assignor to Douglas Young, Inc., acorporation of Rhode Island Application March 30, 1953, Serial No.345,622

2 Claims. (Cl. 206-45.14)

This invention relates to a device for displaying articles ofmerchandise, more particularly articles of jewelry in a tray-likecontainer such as a shallow cardboard body of a box which may have acover placed over it if desired for transportation but which cover whenremoved will leave the article which is contained in the boxattractively displayed for selling.

One of the objects of this invention is to provide a simple insert for ashallow box or tray, which insert may have suitably mounted upon it anarticle of merchandise such as an article of jewelry.

Another object of this invention is to provide a display device of thischaracter which may be formed of a single piece of sheet stock such ascardboard.

Another object of this invention is to provide a mounting for an articleof jewelry or the like which will have a pleasing appearance and mayserve to set off the article displayed in an attractive manner.

Another object of this invention is to provide a mounting for anarticle, such as an article of jewelry, which may be cut out from asingle piece of blank stock and scored to be folded into the desiredshape.

Another object of this invention is to provide a device which will beheld in position by the side walls of the box or tray in which it ismounted and will need no other fastening of any kind.

With these and other objects in view, the invention con sists of certainnovel features of construction as will be more fully described andparticularly pointed out in the appended claims.

In the accompanying drawings:

Figure l is a perspective view of a box with my display device locatedtherein and with a cravat holder positioned on the device;

Figure 2 is a perspective view similar to Figure 1 but with the cover ofthe box omitted and illustrating a bracelet as mounted upon the displaydevice;

Figure 3 is a section on line 3-3 of Figure 2; Figure 4 is a plan viewillustrating a blank as cut from a piece of sheet stock and scored forbending.

in proceeding with this invention, in order to provide a display devicefor a shallow tray-like box, I cut out from sheet stock a shape, themain portion of which will be of substantially the size and shape of thetray-like box which is to contain the device with portions extendingfrom the opposite edges to be bent down to provide legs for spacing themain deck portion from the bottom of the box, and from a locationsubstantially the midpoint of the deck section I extend a strip whichmay be folded to extend upwardly, rearwardly, downwardly to contact thebottom of the box, and then again rearwardly up to the plane of the deckportion and then downwardly to conform to the feet along the rear edgeof the device, thus raising from this deck a projection which may serveeither to have a tie clip mounted on the thickness of the stock of theupward projection or which may serve to be embraced by a braceletextending completely around it.

With reference to the drawings, designates the body 2,709,517 PatentedMay 31, 1955 ice portion of the box, which I have shown as shallow or intray-like form. A cover 11 telescopes over this body portion of the boxand is limited in this telescoping movement by abutments 12 extendingabout the inner side walls of the cover which will engage the edges 13of the body and prevent the cover from sliding on to the box beyond apredetermined amount.

The body portion of the box 10 has a front wall 14 with a rear wall 15and end walls 16 and 17 The display device which is placed into the bodyof the box and retained by these side walls is shown as formed from ablank of a single piece of sheet stock such as cardboard and which blankis designated generally 20. The deck portion or section 21 is generallyrectangular and is of the size and shape to fit within the front andback walls 14 and 15 and end walls 16 and 17. From the front edge 22 ofthis deck section, a leg 23 is folded downwardly, which is of a lengthto support the deck portion 21 at substantially the height of the wall14 of the box. Folded from the ends 24 and 25 of this deck section 21there are legs 26 and 27 also of the same height as the leg 23, whichextend along and telescope within the end walls 16 and 17. From the backedge 28 of this deck section there are folded legs 29 also of the sameheight as the legs 23. These legs 29 extend along the wall 15 but areinterrupted intermediate their ends by a section designated generally 3%having opposite edges 31 and 32, which extend substantially to themiddle of the deck 21, terminating at a fold line 33 which determinesthe location of folding of this section with relation to the deck 21 sothat there is provided a portion 34 which extends up wardly at an angleto the deck (see Figure 3). This portion is again folded as at 35 so asto provide a rearwardly extending portion 36 and is again folded at 3'7so as to provide a downwardly extending portion 38 which is of such anextent as to contact the bottom 18 of the box upon which the legs 23,26, 27, and 29 rest. The section 30 is again folded as at 39 and extendsrearwardly as at 40 to a fold line 41 and at the same time upwardly sothat this fold 41 is substantially in the plane of the deck 21. Thesection then is folded downwardly to provide a leg 42 which will extendalong the inner surface of the wall 15 and be in substantially the sameplane with the leg portion 29 previously referred to. The downwardly andrearwardly extending portions form a generally S- like shape, as seen inFigure 3.

The proportions of the sections 34 and 38 are such that they extendrearwardly at an obtuse angle to the deck 21 so that any article mountedon them is at an angle to the deck 21 and its surface will be betterdisplayed for viewing the device from above.

In some cases a cravat holder 43 may be mounted upon the portion 34 bysliding its back jaw along the rear of the section 34-, which will causesection 34 to be gripped between the front bar and the rear bar toretain the cravat holder slightly above the deck 21 and in a convenientposition to be observed. The cravat holder can be readily slid oil theportion 34 for use. Again a bracelet 44 may be positioned over the topof the projection formed by the sections 34, 36, and 38, as shown inFigures 2 and 3, so that its entire outer surface may be exposed fo1examination with one surface tilted at an angle to the support uponwhich the tray-like box is mounted so as to be readily observed.

It will be apparent that by merely cutting out a blank in the shapewhich I have shown and scoring it and folding it as above described, theblank may be positioned within a tray-like box and there be held with apart projecting upwardly for the mounting of merchandise thereon. Thecover may be utilized for closing the box for shipment or storage andyet when opened the merchan- 3 dise will be in a position to be readilydisplayed without any adjustment.

I claim:

1. A display device comprising a rectangular tray-like container havinga rectangular bottom wall and upstanding side and end walls, a deck ofsheet material spaced from and in a plane parallel to the bottom wallwith flanges at the periphery of the deck extending from the deck to thebottom wall along the upstanding walls, an article mount comprising anintegral portion of the sheet stock which forms the deck extendingupwardly and rearwardly from the plane of the deck along a fold lineparallel to two of the upstanding walls and of a width less than thedistance between the other two upstanding walls, said portion then beingfolded in generally E-like shape to extend downwardly and rearwardly,then downwardly and forwardly, to engage the bottom wall, thenrearwardly to contact the upstanding rear wall parallel to said foldline 1 and by its engagement therewith support the article mount in aposition raised above the deck.

2. A display device as in claim 1 wherein the end of said portion whichextends rearwardly also extends upwardly to contact an upstanding wallwhich is parallel to said fold line and then downwardly to the bottomwall in engagement with the last said upstanding side wall.

Reerences Cited in the file of this patent UNKTED STATES PATENTS 521,050Schroder June 5, 1894 1,451,383 Wilson Apr. 10, 1923 2,182,200 DonaldsonDec. 5, 1939 2,217,953 lgou Oct. 15, 1940 2,405,880 Flier Aug. 13, 19462,459,565 Lee Jan. 18, 1949 2,646,953 Cinami July 28, 1953

